(Case 0

9

)

2022

Infinity

Infinity

Branding + Experiential

Case Study

Infinity

About the case

Quantum Delta NL’s Infinity initiative is a bold leap forward—uniting Europe’s quantum startups and transforming the Netherlands into the most fertile ground for innovation. Project Infinity is building a new kind of ecosystem—sustainable, collaborative, and limitless. As quantum computing nears, we prepare to break orbit, exploring new dimensions powered by a new paradigm of conscious capital.

Infinity

We designed a custom logomark and type lockup to embody Infinity’s fluid, continuous philosophy. Simple and geometric, the mark uses layered circles to suggest growth and momentum—echoing the infinite without relying on the familiar symbol. With colors drawn from the Quantum Delta NL palette and a subtle retro twist, the design feels expansive and mysterious—a nod to the vast unknowns that quantum physics dares to explore. Built for versatility, the identity moves seamlessly across print and digital, grounded in clarity and motion.

Mission statement
Infinity Vision
Infinity Loop model diagram

The team at Infinity wanted visuals that broke free from the traditional, linear investment journey—favoring something more dynamic, cyclical, and adaptive. Unlike a simple loop or circle, their process shifts and diverges based on each startup’s unique challenges, accelerating them through tailored rounds of funding. To reflect this, we explored stacked shapes and orbital, space-inspired interpretations of infinity—each abstract form representing a different layer of support. The result is a sleek, dark-themed presentation that feels like stepping into the cockpit of a spacecraft—designed to guide the viewer through Infinity’s universe of possibility. (Most assets remain confidential, inquire for more information)

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