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2021

Soleil: PHX + Investor House

Soleil: PHX + Investor House

Branding + Experiential

Case Study

Soleil: PHX + Investor House

About the case

For this event, PHX partnered with Techleap NL and the City of Rotterdam to help shape the future of the European tech ecosystems. The challenge: to create a seamless journey from a daytime conference of thoughtful panels into an intimate, sensual dinner. From the first invitation to the event’s ceremonial close, guests were immersed in a mystical world of elegance, fantasy, and quiet prophecy.

Soleil: PHX + Investor House

We hosted Investor House at Upstream—a weeklong series designed to spark positive change in the emerging tech scene of Rotterdam. This year’s gathering brought together 130 guests for a curated panel event featuring international speakers. The evening closed with a live performance, guiding guests to a secret location for our signature dinner.

Guests at TechLeap conference
Guiding guests to secret dinner location
Greeted by the priestess

Guided by The Sun tarot card—a symbol of joy, harmony, and forward movement —this immersive dinner gathered founders, investors, and advisors for an evening of radiant connection and possibility.

Setting intentions before dinner
Feather surprise and delight
Prayer over ceremonial cacao
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As the evening reached its peak, a fire dance and puja invited intentions to rise, sending prayers into the night to carry the energy forward. With over 60 founders and VCs present, Soleil became a portal for powerful connections and the next chapter of Dutch innovation.

Live violin performance
Fire performance
Singer with violinists
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