Axelera reached out to us seeking a rebrand as they prepare for Series A funding after a very successful Seed stage.
They wanted a brand that is sleek and conveys their powerful streamlined efficiency visually. We worked closely with the CEO to fine tune the brand story, identify the core characteristics, and unearth the visual identity through color and texture.
We wanted the brand to feel like an Italian sports car - sleek, sexy, powerful, and elegant.