Quantum Delta NL: Infinity

We created a logo mark and customize type lockup to represent the fluid, continuous nature of Infinity's philosophy and methodology. Colors are consistent with the overarching Quantum Delta NL brand, with a retro twist. The mark was designed to be simple, geometric, line work based, and versatile across print and digital media.

We wanted to capture the feeling of an infinity loop, without using the traditional infinity shape. Increasing layered circles imply scaling and growth, while a colorized version looks spherical and provokes a feeling of mystery and expansiveness, a nod to the Great Unknown that quantum physics seeks to answer.

In the mid-century, the industrialized nations began to place a high emphasis on engineering, mechanization, and computer science. Humanity set its goals higher than ever before and identified the next frontier: space.In Europe and America, a higher emphasis was being placed on teaching math and science to children, to prepare them to be future innovators. This contributed to the rise of a design style aptly named retrofuturism. The retrofuturism aesthetic is reminiscent of the techoptimism and feeling of potential present during the mid-century. We call upon the distinct, nostalgic, and familiar design style of the mid-century to bring this optimism into the Project Infinity story.

Drawing on inspiration from sci-fi movies, books, and data generated space travel diagrams, we pulled together a retro-futurism inspired look for Infinity - the brand has a nostalgic edge, speaking to the tech-optimism of the past, while creating something never done before.

The folks at Infinity really wanted visual elements that showed a cyclical, untraditional movement of their process, rather than the usual linear investment process most funds follow. Though it's more complicated than the typical infinity shape, or a circle, because the path diverges based on the startup's most pressing needs and blockers. This allows Infinity to rapidly move startups through rounds of funding. With this being a key part of their value proposition, we played with stacking shapes, and orbital, space themed versions of the infinity symbol - each of which is an abstract representation of a different offering.

The final product is a beautiful dark themed presentation that lets the reader feel like a space traveler.*

*Most assets are not are shared due to confidentiality in anticipation of Infinity's official public launch.

We designed and printed souvenir postcards for guests attending the first network dinner event. Unique and the first of its kind, Project Infinity demonstrates the revolutionarily collaborative ethos, rebellious nature, and daring courage illustrated in sci-fi space exploration stories. The sci-fi stories always warn of division, warfare, and scarcity. Let's paint the future in a vision of infinite potential, collaboration, and curiosity.

The postcard was a way for guests to see the visual branding for the first time, and feel immersed in the maiden voyage excitement. Guests who couldn't attend in person were mailed one.

For Infinity's debut event in San Francisco, we welcomed key deep tech funds and startup founders into an art deco 1920's speakeasy. We threw a lavish private dinner event, complete with a 4 course meal, aerial performances, costumed greeters and immersive experiences, a live bossa nova band, and custom cocktails named after notable physicists.

Over the course of several months, we coordinated with performers, venues, caterers, photographers, and communicated with the client and guests for the perfect experience.