DESIGN → Experiential

Soleil: Investor House + Dinner Experience

PHX is an Amsterdam based global solutions hub, joining investors and startup founders in serendipitous, transformational events to bring big ideas, and even bigger solutions, to life. This time, PHX partnered with Techleap NL, a connection hub for Dutch startups, investors and community builders, and the city of Rotterdam to evolve the Dutch and European tech ecosystems.

The challenge was to produce a daytime conference with panels that lead seamlessly into an intimate, sensual dinner experience to connect with open hearts, to be the light bearers.

From receipt of the invitation to the ceremonial close of the event, guests are immersed in a mystical world of elegance, fantasy, and prophecy.

Our goal was to create a unique, consciousness expanding container for a curated guest list to connect, share ideas, and leave feeling enriched and inspired.
What we did:
Creative Strategy
Content Creation
Experiential Design & Production
With PHX, we hosted Investor House at Upstream, a weeklong conference and experiential series to uplift and drive positive change in the up-and-coming city of Rotterdam. This year's Investor House was a 130 person panel event with international speakers (many of whom Zoomed in due to COVID travel restrictions), meticulously curated and moderated by PHX founder and advisor to the Dutch entrepreneurial ecosystem, Ton van 't Noordende, and co-hosted by Prince Constantijn van Oranje.

We closed out the event with a live musical and dance performance, leading guests to a secret second destination for Soleil, our signature dinner experience.
In traditional tarot, The Sun card portends good fortune, happiness, joy and harmony. It represents the universe coming together and agreeing with your path and aiding forward movement into something greater. This was our north star for the immersive dinner concept.

From entry to the closing fire ritual, guests were fully immersed in a poetic evening of surprise and delight, a 3-course meal by a 5 star chef, specially designed cocktails, and guided, heart-expanding conversation, while connecting startup founders with potential investors and advisors.

A DJ and live musicians jammed, creating a powerful collaborative container, while delicious wine flowed, until the night crested into the final ritual of the evening: a fire dance and puja, where guests were encouraged to make a prayer or manifestation, carrying the dynamic energy of the evening forward and outward.

Over 60 startup founders and VCs were present, forging powerful connections for the next generation of great Dutch entrepreneurial ideas.