DESIGN → BRAND → Packaging Design
Uplixir
Uplixir products are encoded with frequency formulas using cutting edge technological precision, creating a wellness and mind-body optimization tool for professionals, athletes, and anyone looking for a boost.
What we did:
Brand Strategy & Design
Content Creation
Print and Digital Media Design
Brand Strategy & Design
Content Creation
Print and Digital Media Design
The Process
Appealing to biohackers, wellness enthusiasts, and athletes/fitness buffs, Uplixir's branding is elegant and simple, using abstract particle-wave quantum shapes. To nod to the energetic technology behind the product, sacred geometry and interconnecting lines are placed in select content designed for social media and hero imagery.
In 2022 we also redesigned their product labels and bottles, directing a small campaign for a soft launch for F+F sales.
In 2022 we also redesigned their product labels and bottles, directing a small campaign for a soft launch for F+F sales.
Branding
I gave the brand a light logo (logo symbol originally not designed by me) and typography facelift, unifying the aesthetic around basic shapes and sans serif fonts. Because the product uses nano-gold as a carrier for quantum frequencies, the primary brand color is gold (to match the product bottle), with a spacey blue background. The founder wanted to appeal largely to professionals, scientists, and athletes, so the branding had to be sharp, staying away from being too niche and having mass appeal in the wellness space.
Packaging
I gave the brand a light logo (logo symbol originally not designed by me) and typography facelift, unifying the aesthetic around basic shapes and sans serif fonts. Because the product uses nano-gold as a carrier for quantum frequencies, the primary brand color is gold (to match the product bottle), with a spacey blue background.
In mid-2022, I gave the packaging and brand another facelift, redesigning the labels and helping the founder choose options for mailers. Each bottle has a distinctly colored label to represent its particular function. Typefaces have been largely changed to a readable, elegant serif font, and the packaging looks minimal, clean, and elevated. The new aesthetic has been designed around the originally redesigned logo, allowing the symbol to be the hero of each product, nested in a softly and organic feeling box.
The founder wanted an iridescent white bottle with yellow gold caps, so labels had to be designed with the intention to color match the gold of the bottles. We decided on a black box to convey more of a sense of sensuality and unisex appeal.
In mid-2022, I gave the packaging and brand another facelift, redesigning the labels and helping the founder choose options for mailers. Each bottle has a distinctly colored label to represent its particular function. Typefaces have been largely changed to a readable, elegant serif font, and the packaging looks minimal, clean, and elevated. The new aesthetic has been designed around the originally redesigned logo, allowing the symbol to be the hero of each product, nested in a softly and organic feeling box.
The founder wanted an iridescent white bottle with yellow gold caps, so labels had to be designed with the intention to color match the gold of the bottles. We decided on a black box to convey more of a sense of sensuality and unisex appeal.
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